Ukrainian Journal of Forest and Wood Science

APPLICATION FOR MARKETING COMMUNICATIONS FOREST ENTERPRISES

Pavlo Kravets, G. S. Domashovets , Andrii Lashchenko
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Abstract

The research results of the effectiveness of marketing communications in the forestry enterprises are analyzed. As a result, the survey identified which elements of marketing communications are most effective when applied to forest enterprises.

Keywords

marketing communications, promotion, advertising, public relations, sales promotion, personal selling, forest enterprises, forest products

Suggested citation
Kravets, P., G. S. Domashovets, & Lashchenko, A. (2013). APPLICATION FOR MARKETING COMMUNICATIONS FOREST ENTERPRISES. Ukrainian Journal of Forest and Wood Science, (1873), 128-136.
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