Ukrainian Journal of Forest and Wood Science

MARKET IN THE CONTEXT OF FOREST PRODUCTS MARKETING MANAGEMENT

G. S. Domashovets , Andrii Lashchenko, Pavlo Kravets
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Abstract

The results of analysis of the marketing mix of state forest enterprises with consideration of its main elements in the context of marketing management are given in the article.

Keywords

marketing management, marketing mix, product, price, promotion, distribution, public relations, market forest products, forestry enterprises

Suggested citation
G. S. Domashovets, Lashchenko, A., & Kravets, P. (2013). MARKET IN THE CONTEXT OF FOREST PRODUCTS MARKETING MANAGEMENT. Ukrainian Journal of Forest and Wood Science, (1873), 124-128.
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